Tourism in the Bas-Saint-Laurent can be summed up by the following characteristics: ease of access, tranquility, gentleness and a sensitivity to the conservation of the natural environment. These characteristics can be found in the natural setting of the region, the cultural heritage built by the inhabitants and in the dynamic spirit that gives life to the communities of the region.

Bas-Saint-Laurent Charm

Visit the Bas-Saint-Laurent for any one of the following reasons: le Parc du Bic, les Métis Gardens, Centre d'interprétation du saumon de l'Atlantique (CISA), the great festivals, Lake Pohénégamook, Lake Témiscouata or Lake Matapédia, riverside villages, salmon rivers, the coastline, nature interpretation centers, ...

A major part of the tourist business is generated by people travelling through the region on their way to the Gaspésie and the Maritime provinces. In 1994, a total of 855,000 person trips were made through the region generating $96,800,000 in economic benefits. This placed the Bas-Saint-Laurent 8th among Quebec's 19 tourist regions in terms of performance. Trips taken by tourists in 1995 increased 41% compared to 1991.

Hospitality at its Best

Over the years, the accommodation network has expanded and improved. More and more establishments now offer accommodation for overnight tourists, long-stay visitors and business clientele. With regard to the business clientele, 1996 was a record year for the city of Rimouski where 52 events were held and approximately $3,100,000 in revenue was generated.

A wise decision by the Bas-Saint-Laurent network to focus on the character of the region, the comfort of the visitors and the provision of interesting tourist activities has propelled the tourism industry forward where it now holds a more prominent place in the region's dynamic economy.

A Developing Industry

Efforts by the tourism industry have produced results. Ecotourism and an exciting winter program have positioned the region on a national and international scale. Various marketing strategies have been successful in distinguishing the region, largely by highlighting the snowmobile holiday product and the region's extensive natural and cultural heritage.

Learn more about the tourist attractions of the Bas-Saint-Laurent at this address: http://www.tourismebas-st-laurent.com