The goal?
To convince new people, the young and not-so-young, to move to the Bas-Saint-Laurent.
People who will contribute to the richness of the community, whether as colleagues, neighbours, local business owners, friends or all of the above!
People who may be the much sought-after employees or managers, the essential volunteers in our communities, the willing citizens who are committed to the development of their local environment.
Businesses and organizations: become ambassadors too!
By incorporating the Bas-Saint-Laurent logo in your publications, you contribute to the visibility of the region, while reinforcing its distinctive positioning.
The more this brand image is used and shared, the more people are likely to see it, associate it with the Bas-Saint-Laurent and want to know more about us. Ultimately, this collective effort will help the region stand out.
Here are some tools to highlight the Bas-Saint-Laurent in your communications.
Brand image usage guide (in French only)
This guide presents the brand image made up of the visual identity (logo) and the communication axis (slogan), shows the existing variations and how to use them.
To obtain a specific variation of the logo or for any questions related to its use, contact Martine Proulx - mproulx@crdbsl.org.
